Privacy Policy

Effective Date: September 15, 2026



Bumbera Digital, LLC, doing business as Upstream Agency (“Upstream Agency,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, or use our services.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Name
• Business or company name
• Email address
• Phone number
• Business or mailing address
• Website information
• Information submitted through forms on our website
• Information provided during sales, onboarding, or client-service communications
• Communications sent to us by email, phone, text message, or other channels

We may also automatically collect certain information when you use our website, including:

• IP address
• Browser type
• Device information
• Referring pages
• Pages visited
• Website usage and interaction data

How We Use Your Information

We may use the information we collect to:

• Respond to inquiries and requests
• Provide, manage, and support our services
• Communicate with prospective and current clients
• Provide customer service and account support
• Send project, account, scheduling, billing, service, and other operational communications
• Process transactions and maintain business records
• Improve our website, services, and customer experience
• Monitor website performance and usage
• Protect against fraud, abuse, unauthorized activity, or security threats
• Comply with applicable legal and regulatory requirements

SMS and Text Messaging

Upstream Agency may use SMS or MMS text messaging to communicate with individuals who have opted in to receive text messages from us.

Text messages may include:

• Client support
• Account-related communications
• Project updates
• Scheduling and appointment coordination
• Requests for information
• Service updates
• Website or marketing-related requests
• Other communications related to an existing or prospective business relationship with Upstream Agency

Message frequency varies. Message and data rates may apply.

You may opt out of receiving text messages at any time by replying STOP.

You may reply HELP for assistance.

Consent to receive text messages is not a condition of purchasing goods or services from Upstream Agency.

Mobile Information and SMS Consent

Mobile phone numbers, SMS opt-in information, and text messaging consent will not be sold, rented, transferred, or shared with third parties or affiliates for their own marketing or promotional purposes.

Text messaging originator opt-in data and consent are excluded from any data-sharing practices described elsewhere in this Privacy Policy and will not be shared with third parties for their own marketing or promotional purposes.

We may use service providers that process information on our behalf in order to provide telecommunications, messaging, customer support, hosting, software, or other operational services.

These service providers may process mobile information only as necessary to perform services on behalf of Upstream Agency and are not authorized to use SMS opt-in information for their own marketing or promotional purposes.

How We Share Information

We may share personal information with service providers that assist us in operating our business and delivering our services, including providers of:

• Website hosting
• Email and communication services
• Telecommunications and SMS services
• Customer relationship management software
• Customer support and shared inbox software
• Analytics services
• Payment processing
• Accounting and administrative services
• Cloud storage
• Information technology and security services

These service providers may process information only as reasonably necessary to perform services on our behalf.

We may also disclose information when reasonably necessary to:

• Comply with applicable laws or regulations
• Respond to legal process, court orders, or governmental requests
• Protect our rights, property, or interests
• Investigate fraud, security issues, or unauthorized activity
• Protect the safety of our company, clients, users, or others

We do not sell personal information in the ordinary course of our business.

For clarity, mobile phone numbers and SMS opt-in information or consent are not shared with third parties or affiliates for their own marketing or promotional purposes.

Cookies and Website Analytics

Our website may use cookies and similar technologies to:

• Operate and maintain the website
• Understand how visitors interact with the website
• Measure website performance
• Improve our services and user experience

Third-party analytics or advertising technologies may also collect information about website activity in accordance with their own privacy policies.

You may be able to control or disable cookies through your browser settings.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide our services
• Maintain appropriate business records
• Fulfill contractual obligations
• Comply with legal and regulatory requirements
• Resolve disputes
• Enforce agreements

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Your Choices

You may contact us to request that we update or correct personal information we maintain about you.

Where applicable, you may unsubscribe from marketing emails by using the unsubscribe instructions included in those communications.

You may opt out of SMS communications at any time by replying STOP.

Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services.

Bumbera Digital, LLC d/b/a Upstream Agency is not responsible for the privacy practices, security, policies, or content of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you use.

Children's Privacy

Our website and services are intended for businesses and adults and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business practices, technology, or legal obligations.

When changes are made, the effective date at the top of this page may be updated accordingly.

Your continued use of our website or services after an updated Privacy Policy is posted constitutes acknowledgement of the revised policy to the extent permitted by applicable law.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Bumbera Digital, LLC d/b/a Upstream Agency
Connecticut, United States
Email: support@upstreamagency.io
Website: upstreamagency.io