NADRA - North American Deck And Railing Association

More Deck Projects, or You Don't Pay

Guaranteed ROI Or We Don't Get Paid.

We will create campaigns, marketing collateral, and run your ads. All you have to do is set estimates and close. You run the business, we'll handle the marketing strategy and execution.

OR CALL TO SPEAK WITH A MARKETING EXPERT

Triple Your Deck Building Companies Leads & Sales

Through Search Engine Marketing

When it comes getting new leads for your deck building business, there’s nothing more powerful than search engine marketing.


But you already knew that. You’ve probably invested in SEO or PPC at some point and got mediocre results (despite being promised otherwise).

You’re here because you need help with one (or all) of the following:

Improve your website’s performance in Google’s organic rankings.

Decrease the cost per lead / cost per client from paid search campaigns.

Improve the quality and quantity of your home service businesses inbound leads.

There are five main types of search results on Google, each representing a valuable piece of real estate on the main street that your ideal customers frequent. Do you know where your business is appearing in these various content types? Are you leveraging all these opportunities on the search engine results page? Deck building businesses that aren't taking advantage of all these spots on Google will be overshadowed by local competitors who are.

Book 15 Minute Meeting

CASE STUDY

See How We Booked Out Outdoor Space Builders for 8 Months within the first 60 Days

In February 2025, Outdoor Space Builders, a 10-year-old business relying mainly on referrals, sought to enhance their online marketing. They had NO existing website, only 9 Google reviews and has never advertised before. They turned to Upstream Agency to start building their online presence. Discover how we used our comprehensive Digital Dominance Method to help Outdoor Space Builders secure more desirable, profitable jobs and ultimately fill their calendar 8 months out.

View Case Study

409%

INCREASE IN ORGANIC TRAFFIC

#2

RANKING FOR THEIR TOP KEYWORD
(IN 4 MONTHS)

$35.71

AVG. COST/LEAD VIA GOOGLE ADS

Angies Leads, Facebook Ads, Manufacturer referrals...
There are Many Ways to Market Your Deck Building Business

So Why Should You Focus on Your Website, SEO, and PPC?

We're Farming,
Not Hunting

Investing in your website, SEO, and PPC campaigns is more than just marketing—it's an investment in growing your own brand name. Unlike buying leads from pay-per-lead sources, our strategies build your online presence and reputation, ensuring long-term success and authority as the go-to deck builder in your area.

Predictable Lead Flow You Need to Grow

Search engine marketing offers consistent and reliable lead generation. By utilizing advanced SEO and PPC strategies, we provide your business with a steady flow of high-quality leads, giving you the confidence to hire and expand. Our approach ensures your growth is sustainable and predictable.

Highest Quality Leads of Any Marketing Medium

Search engine marketing generates the highest quality leads compared to other marketing mediums like social media marketing, purchased leads, and other forms of advertising. Our targeted SEO and PPC strategies attract customers actively seeking your services, ensuring you get leads that are more likely to convert into loyal clients.

Dominate Google or Be Dominated

There are only a limited number of leads in your service area each month. If you're not showing up on Google, one of your competitors is. SEO is a long-term strategy, and if you're not gaining rankings, you're losing them to your competitors. Stay ahead by investing in SEO to secure and maintain your presence in search results, ensuring you capture the leads that matter.

WEB DESIGN PORTFOLIO

We Design Demand, Our Work Speaks for Itself

Your website is often the first interaction a potential customer has with your brand. High quality design instills trust in your business and sets the tone for your companies values.

OUR SERVICES

Unleash Your Digital Dominance

How Can We Help Grow Your Deck Business?

Are you ready to grow your deck building business? With our comprehensive online marketing services, we take over your entire online presence and deliver measurable results - more visitors, more leads, more revenue.

Website Design

When customers find you online, they're likely comparing you to a competitor in another tab. Make sure you win them over with a beautiful, intuitive, and highly optimized website that's designed to convert traffic into customers.

Search engine optimization

Every month hundreds of people in your area search for the services you offer. 70% of all Google searchers go straight to the organic results. Make sure you show up every time with our proven SEO strategies.

Google Pay Per Click

Show up at the top of Google instantly, and get new leads almost immediately. We create dedicated landing pages for each campaign and constantly optimize our ads to get you the best use of your ad spend.

Retargeting

Ads

While doing SEO and PPC, the majority of your website visitors are potential customers. Make sure you stay top of mind by showing up on other websites for weeks after they visit your website.

Reputation Management

Your reputation online is critical to the success of all other marketing efforts. Let us handle your review requests, review replies and track your overall progress.

LEAD DASHBOARD + ROI TRACKING

When you say you want more leads, what you actually mean is you want more revenue. That is exactly why we built a dashboard to track every lead and see which ones convert so we can double down on what brings in revenue, and cut out what doesn't.

SUPERCHARGE YOUR Deck Building BUSINESS

Our Growth Programs

For guaranteed results and to secure a quick ROI our services are sold as marketing programs exclusive to deck building companies. We believe every deck building company should be utilizing every available marketing medium that provides an ROI. For this reason, the PPC and SEO only plans are designed to be temporary until it makes business sense to add on the missing service.

Leads Now

3 Month Commitment - Cancel Anytime.

Paid marketing only, best for newer companies looking for quick results and who don't want to wait for SEO.


Google Local Service Ads

Google Search Ads

Lead Tracking Dashboard

Monthly Meeting + Reporting

Leads Forever

3 Month Commitment then Cancel Anytime.

Organic marketing only, the best option for established companies looking to invest in marketing for the long term.


Custom Premium Website

Search Engine Optimization

Google Maps SEO

Lead Tracking Dashboard

Monthly Meeting + Reporting

Leads Now & Forever

3 Month Commitment then Cancel Anytime.

Our most popular plan. For those who want instant results and to play the long game with SEO. Dominate the first page of Google using every available medium.


Custom Premium Website

Search Engine Optimization

Google Maps SEO

Keyword, Phone Call Tracking ETC.

Google Local Service Ads

Google Search Ads

Lead Tracking Dashboard

Monthly Meeting + Reporting

There Are Plenty of Marketing Agencies Out There,

So Why Choose Upstream Agency?

No Long-Term Contracts

This is marketing, we get our clients substantial ROI's so we aren't worried about them cancelling. Agencies worried about underdelivering put their clients in long-term contracts.

World Class Design. Period.

The work speaks for itself. We are web design experts by trade. We design from scratch using a problem solving approach. We don't just use templates and swap the colors.

Proven Results. Time & Time Again.

We have results to show, #1 rankings, great cost per conversions, testimonials from real clients. View our case studies to see what type of ROI we bring our clients.

Get Your Free Digital Marketing Game Plan

We’d love to hear from you. Send a message using the form below we will get back to you within 24 hours to schedule a discovery call.

100% CUSTOM TO YOUR BUSINESS & BUDGET

SEE WHERE YOUR BUSINESS IS RANKING

LEAVE WITH ACTIONABLE ADVICE THATS PROVEN TO BRING IN LEADS

BOOK A STRATEGY SESSION

To book your free strategy session, fill out the form or give us a call at (860) 957-5687 to get one scheduled.

WE'LL REVIEW YOUR ONLINE PRESENCE

We will review your current rankings, website design, ad account and your general online presence so you know where you stand.

GET YOUR FREE LEAD ACCELERATION PLAN

We will put an actionable plan based on your businesses unique situation, that you can use to accelerate lead flow.


FREQUENTLY ASKED QUESTIONS

Have Questions? We Have Answers

  • Do you require long term contracts?

    Unlike most digital marketing agencies, at Upstream Agency, we do not put clients into long term contracts. We believe that our relationship only works if we're delivering a consistant and substaintial ROI. For this reason, we allow clients to cancel service at any time, should our relationship not be profitable for them.

  • How long does it take to start getting results?

    SEO Results:

    We know that SEO takes time, but that doesn't always mean you're waiting months for high rankings, traffic, and leads. Every site will see SEO gains within the first month of the site going live. Businesses with an established brand name, and an aged URL can expect to see the most significant improvements. Newer businesses need time to gain googles trust.


    Google and Bing Ads Results:

    Google and bing ads get to work as soon as we turn them on, and get better over time. The first week or two of a search ads campaign is a learning phase. During this time, conversions will still come in, but this time is to observe what keywords are the best to bid on. After the learning phase, we optimize the campaign month over month, decreasing the cost per conversion, and getting you the most out of your ad spend.

  • How long does the website design process take?

    Our website design process typically takes 3-4 weeks, from onboarding call to going live. This can depend on the size of the website and the level of customization.


    For clients that don't have a website and want to get started on ads immediately, we can also create a landing page within a week. 

  • Do you work with every type of business?

    After spending 5 years working with every type of business from lawyers to retail stores. We found our groove generating leads for localized, service-based businesses. So that means we don't work with ecommerce websites, retail stores, restuarants etc. Although our services can work for other types of businesses, working with similar businesses over and over allows us to be experts at what we do, and deliver predictable results.